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S1000RR Bike of The Year

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BMW S 1000 RR wins Fast Bikes magazine’s Sportsbike of the Year

  The BMW S 1000 RR has been awarded the 2010 Sportsbike of the Year title by the United Kingdom’s Fast Bikes magazine. BMW Motorrad’s new sportsbike triumphed over competition from Japan, Italy and the UK – including the Honda Fireblade, Ducati 1198 S Corse, Aprilia RSV4 R and Triumph Daytona 675.

Ten bikes were taken to the Circuit d'Alcarràs near Barcelona. With identical Bridgestone BT-003RS control tyres fitted to every machine, the Fast Bikes team of experienced testers completed an impressive 984 laps of hard riding. The judging and eliminations took place over many long nights of discussion until the panel of experts declared BMW’s first ever supersports machine the winner.

Alastair Fagan, lead tester on Sportsbike of the Year, said: “There aren’t enough superlatives to throw at the BMW. We need to invent some new words, but ‘utterly special’ will suffice for now.”

The testers praised the S 1000 RR for its advanced traction control, getting the lowest lap time of the entire competition and for making 179bhp on their dyno test. Fast Bikes Editor Richard Newland said “this really is a phenomenal achievement and a truly incredible bike.”

In addition to being Fast Bikes’ 2010 Sportsbike of the Year, the S 1000 RR also came out top in Spanish magazine Motociclismo’s prestigious ‘Masterbike’ challenge. ‘Masterbike’ is the world’s largest group test and involves 20 of the world’s best sportsbikes being judged by 16 motorcycle publications from the around the globe, including the UK’s Motorcycle News.

Furthermore, the RR was voted the ‘Best Sports Motorcycle 2010’ by readers of German magazine PS and was also voted ‘Motorcycle of the Year 2010’ in the readers’ vote of German motorcycle magazine Motorrad last March. In the USA, Cycle World magazine also chose the S 1000 RR as the Best Superbike of 2010

Adrian Roderick, General Manager of BMW Motorrad UK, said: “The S 1000 RR is BMW’s first all-out supersport machine and we are over the moon with the reception it has received. It has been a massive sales success in the UK. In the first half of 2010 it was the best selling bike in the over 125cc category. The feedback we get on the S 1000 RR, from owners and the media alike, makes all the hard work and development worthwhile

Last Updated on Thursday, 07 October 2010 21:24
 



Newsflash

BMW Motorrad dominates readers’ vote for “Motorcycle of the Year 2009” by the magazine MOTORRAD
The year 2009 has started with an outstanding award for BMW Motorrad. BMW motorcycles gained excellent results once again with three victories, one second place and one third place in four categories of the readers’ vote held by the motorcycle magazine MOTORRAD for "Motorcycle of the Year 2009 ". With their vote, MOTORRAD readers confirmed that BMW Motorrad precisely meets the expectations of motorcyclists with its current models, too.
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